In part, the Academic Preservation Trust (APTrust) is a consortium of higher education institutions committed to providing both a preservation solution for digital content and collaboratively developed services related to that content. The APTrust accepts digital materials in all formats from member institutions, and provides redundant storage in the cloud. It is managed and operated by the University of Virginia. The APTrust consortium leverages the expertise of its members to identify and articulate needs for the digital content environment, to prioritize service development, and to collaboratively build solutions. This approach generates economies of scale and increases value for all members.